Over 6 years, Nelium Systems, has specialized in helping businesses of all sizes establish, grow, and dominate their digital presence.

Gallery

Contact

+254 758 870 937 / 0710 520 510

Lotus Plaza, Chiromo Lane, Westlands, Nairobi

business@neliumsystems.com / hello@neliumsystems.com

What’s Included in a Full-Service Digital Marketing Package in Kenya? (2025 Breakdown)

Why Full-Service Packages Are Gaining Popularity in Kenya
In 2025, smart businesses in Kenya want one partner for all things digital.
Why?
– Better strategy alignment
– Streamlined communication
– Lower long-term costs
Full-service packages mean SEO, Ads, Social, Email, Web Design — all managed under one roof.
This guide shows what’s included, what’s optional, and what’s worth paying for.

1. Strategy & Research (Always First)
Every serious package begins with:
– ✅ Digital audit of your brand
– ✅ Competitor benchmarking (Kenyan & global)
– ✅ Keyword + market research
– ✅ Audience & funnel planning

2. Website Design & Optimization
If you don’t already have a solid site, your agency will handle:
– Mobile-first web design (WordPress, custom)
– SEO-optimized structure
– Conversion-focused CTAs
– Speed, UX, responsiveness

✅ Already have a website? This step becomes a UX audit + improvements.

3. SEO (Search Engine Optimization)
No long-term growth without SEO.
– Technical SEO audit + fixes
– On-page optimization (titles, descriptions, schema)
– Keyword-targeted blogs
– Backlink outreach (locally relevant)

✅ Often includes 2–4 blog posts monthly.

4. Paid Ads (PPC)
Quick traffic + lead generation through:
– Google Search Ads
– Facebook + Instagram Ads
– Display remarketing
– Conversion tracking & reporting

✅ Packages include campaign setup, budget management & analytics.

5. Social Media Management
Consistent presence on platforms like:
– Facebook
– Instagram
– LinkedIn
Inclusions:
– Content calendar
– Creative design
– Copywriting
– Scheduling
– Community engagement

✅ Often bundled with WhatsApp Broadcast strategies

6. Email & SMS Marketing
Still converting strong in Kenya.
Includes:
– Welcome sequences
– Newsletters
– Product updates
– Cart recovery flows
– SMS reminders (via Mobulk Africa)

✅ Fully automated when paired with CRM tools

7. Monthly Reporting & Optimization
Transparency is key.
Includes:
– KPI dashboard (traffic, leads, conversions)
– SEO/ads/social breakdowns
– Strategy recommendations
– Action steps

✅ Meetings monthly or bi-monthly

Optional Add-Ons (Premium Packages)
– Photography/video content
– Influencer management
– PR/media mentions
– Branding (logos, stationery)
– WhatsApp Bot Integration
– CRM setup (Zoho, HubSpot)

Sample Pricing (2025 Estimate)

Package Type     | Price (Monthly)      | Best For
——————|———————–|————————————
Basic Growth     | KES 35K – 50K         | Startups, new brands
Mid-Market Pro   | KES 60K – 90K         | SMEs with some online traction
Enterprise Scale | KES 100K – 250K+      | Corporates, eCommerce, NGOs

✅ Packages are customized based on goals, services, and platforms required.

Final Thoughts
Full-service digital marketing is no longer a luxury — it’s the standard for smart Kenyan brands.
At Nelium Systems, we offer modular, ROI-driven packages tailored to your stage of business.
📞 +254 710 520 510
📩 Request a Full-Service Package Proposal

Got a Project in Mind? Let’s Talk.

Join hundreds of businesses that trust us to power their online growth. Your next breakthrough could start with a simple conversation.

Call to Action Illustration

Author

Ben Onyango

Leave a comment

Your email address will not be published. Required fields are marked *