What’s Included in a Full-Service Digital Marketing Package in Kenya? (2025 Breakdown)
Why Full-Service Packages Are Gaining Popularity in Kenya
In 2025, smart businesses in Kenya want one partner for all things digital.
Why?
– Better strategy alignment
– Streamlined communication
– Lower long-term costs
Full-service packages mean SEO, Ads, Social, Email, Web Design — all managed under one roof.
This guide shows what’s included, what’s optional, and what’s worth paying for.
1. Strategy & Research (Always First)
Every serious package begins with:
– ✅ Digital audit of your brand
– ✅ Competitor benchmarking (Kenyan & global)
– ✅ Keyword + market research
– ✅ Audience & funnel planning
2. Website Design & Optimization
If you don’t already have a solid site, your agency will handle:
– Mobile-first web design (WordPress, custom)
– SEO-optimized structure
– Conversion-focused CTAs
– Speed, UX, responsiveness
✅ Already have a website? This step becomes a UX audit + improvements.
3. SEO (Search Engine Optimization)
No long-term growth without SEO.
– Technical SEO audit + fixes
– On-page optimization (titles, descriptions, schema)
– Keyword-targeted blogs
– Backlink outreach (locally relevant)
✅ Often includes 2–4 blog posts monthly.
4. Paid Ads (PPC)
Quick traffic + lead generation through:
– Google Search Ads
– Facebook + Instagram Ads
– Display remarketing
– Conversion tracking & reporting
✅ Packages include campaign setup, budget management & analytics.
5. Social Media Management
Consistent presence on platforms like:
– Facebook
– Instagram
– LinkedIn
Inclusions:
– Content calendar
– Creative design
– Copywriting
– Scheduling
– Community engagement
✅ Often bundled with WhatsApp Broadcast strategies
6. Email & SMS Marketing
Still converting strong in Kenya.
Includes:
– Welcome sequences
– Newsletters
– Product updates
– Cart recovery flows
– SMS reminders (via Mobulk Africa)
✅ Fully automated when paired with CRM tools
7. Monthly Reporting & Optimization
Transparency is key.
Includes:
– KPI dashboard (traffic, leads, conversions)
– SEO/ads/social breakdowns
– Strategy recommendations
– Action steps
✅ Meetings monthly or bi-monthly
Optional Add-Ons (Premium Packages)
– Photography/video content
– Influencer management
– PR/media mentions
– Branding (logos, stationery)
– WhatsApp Bot Integration
– CRM setup (Zoho, HubSpot)
Sample Pricing (2025 Estimate)
Package Type | Price (Monthly) | Best For
——————|———————–|————————————
Basic Growth | KES 35K – 50K | Startups, new brands
Mid-Market Pro | KES 60K – 90K | SMEs with some online traction
Enterprise Scale | KES 100K – 250K+ | Corporates, eCommerce, NGOs
✅ Packages are customized based on goals, services, and platforms required.
Final Thoughts
Full-service digital marketing is no longer a luxury — it’s the standard for smart Kenyan brands.
At Nelium Systems, we offer modular, ROI-driven packages tailored to your stage of business.
📞 +254 710 520 510
📩 Request a Full-Service Package Proposal
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Phone: +254 710 520 510
Email: hello@neliumsystems.com