Campaign Strategy & Marketing Automation
Campaign Strategy & Marketing Automation – Nelium Systems
Nelium Systems helps businesses in Kenya plan, execute, and automate marketing campaigns that convert — across email, ads, social, and SMS.
Work Smart. Scale Faster.
At Nelium Systems, we bring together campaign strategy and automation to help your business grow faster and more efficiently. From lead generation to retention, we build systems that run your marketing even when you’re asleep.
We align every message, channel, and trigger with your business goals to create seamless, conversion-driven marketing flows.
Each Campaign is Strategically planned
Why Nelium Systems for Marketing Automation in Kenya?
- Multi-Channel Expertise - We connect email, SMS, ads, and social into one strategic flow.
- Funnel-Centric Campaigns - Awareness, engagement, conversion — every stage is covered.
- CRM & Tech Stack Integrations - We work with Mailchimp, HubSpot, Zoho, Brevo, Mobulk, and more.
- Data-Led Adjustments - Campaigns are reviewed, refined, and improved continuously.
Our Campaign Strategy & Automation Services
At Nelium Systems, we help businesses scale smarter through data-driven campaign strategy and automation. From mapping out full customer journeys to setting up CRM workflows and performance dashboards, we turn your marketing goals into seamless, conversion-focused experiences. Our work blends creative planning with tech-powered execution.
We design complete marketing funnels that guide your audience from awareness to conversion, using strategy, segmentation, and clear performance metrics.
- We map out full-funnel journeys and segment your audience for targeted messaging.
- We plan compelling offers and call-to-actions (CTAs) that drive response.
- We identify and connect the best traffic sources — SEO, PPC, social, and more.
- We set up KPIs and conversion goals to track progress with clarity.
We automate repetitive tasks and build smart workflows that improve customer experience and increase efficiency.
- We set up automated welcome sequences and lead nurturing flows.
- We build cart abandonment and product reminder emails that recover lost sales.
- We create loyalty and reactivation campaigns that bring back existing customers.
- We configure complex multi-step flows that respond to user behavior in real time.
We take campaigns from concept to completion — launching with precision and managing with agility to maximize performance.
- We develop detailed campaign calendars and coordinated launch plans.
- We create branded email, SMS, and ad creatives for every phase.
- We synchronize assets across platforms for consistent messaging.
- We run optimization sprints to test, learn, and improve performance.
We connect your campaigns with your CRM to make sure every lead is tracked, scored, and followed up with automatically.
- We set up CRM tools like Zoho, HubSpot, and Brevo to centralize customer data.
- We build lead scoring models to prioritize high-intent prospects.
- We implement tagging systems and automation triggers to drive relevant actions.
- We design reporting dashboards to visualize lead movement and sales readiness.
We don’t just launch and leave — we analyze and refine every campaign to improve ROI and inform future strategy.
- We build live dashboards that track campaign performance at a glance.
- We run A/B tests and analyze results to guide data-driven decisions.
- We implement attribution tracking to understand what’s really working.
- We conduct monthly reviews to identify gaps and scale what works.
Services
Contacts
Visit Us Daily
Lotus Plaza. Chiromo Lane, Westlands
Have Any Questions?
+254 758 870 937
Mail Us
business@neliumsystems.com
Let Nelium Systems help you convert more leads, nurture more customers, and close more sales — with less manual work.
Frequently Asked Questions
Which platforms do you support?
Mailchimp, Zoho, HubSpot, Brevo, Mobulk, ActiveCampaign, Google Ads, Facebook Ads, and more.
Can you integrate CRM with our website?
Yes — we integrate forms, lead tracking, and automations directly with your site.
How long does it take to implement automation?
Basic setups: 1–2 weeks. Advanced sequences: 3–5 weeks depending on complexity.
Do you provide training?
Yes — we can train your team or fully manage campaigns for you.
News & Insights
Ready to Get Started?
Got a Project in Mind? Let’s Talk.
We specialize in helping businesses like yours turn ideas into digital success. Whether you're building something new or improving what already exists, our team is here to guide you every step of the way.
Phone: +254 710 520 510
Email: hello@neliumsystems.com
