Why Automation Is the New Marketing Assistant (Especially in Kenya) In Kenya’s fast-moving digital landscape, customers expect speed, businesses demand efficiency, and lean teams must deliver results. That’s why in 2025, marketing automation isn’t a luxury — it’s a lifeline. Whether you’re a solo entrepreneur in Nairobi or a growing SME in Eldoret, automating key […]
What Is Lead Nurturing — and Why It Matters in Kenya Lead nurturing is the art of building relationships with potential customers before they’re ready to buy. In Kenya’s competitive and relationship-driven market, how you follow up often determines whether you close the deal. This guide shows how to craft lead nurturing sequences that work […]