What a Rebrand Actually Is (and Isn’t) “Rebrand” is used loosely to describe everything from a logo refresh to a complete business identity transformation. The strategic decisions, costs, risks, and outcomes vary significantly by scope. Three distinct rebrand levels for Kenyan businesses: Brand refresh (low risk, low cost) Visual update of existing brand — logo […]
What Brand Identity Actually Includes (Beyond a Logo) Most Kenyan business owners commissioning brand identity design think the deliverable is a logo. A complete brand identity includes the logo and substantially more — and the elements beyond the logo are typically what determine whether the brand functions effectively across the many contexts a real business […]