Why Psychology Matters in Web Design (Especially in Kenya) In Kenya, countless websites are launched every year — yet very few convert. Not because the code is broken. Not because the logo isn’t modern. But because most of them ignore a simple truth: Web design is psychology. Understanding how Kenyans think, behave, trust, hesitate, and […]
Why E-commerce Needs Strategy in Kenya (2025 Edition) Many Kenyan online stores fail — not because of poor products, but because they lack a clear digital strategy. In today’s competitive market, uploading products and boosting posts is not enough. You need a complete growth system combining content, ads, automation, and conversion optimization. At Nelium Systems, […]