The Messaging War: Email vs SMS vs WhatsApp in Kenya Every Kenyan business wants one thing: results. But with limited marketing budgets, which platform brings the best return in 2025? Let’s break down the strengths, costs, and use cases of each — based on actual behaviour of Kenyan consumers and businesses. 1. Email Marketing in […]
In Kenya, mobile phones are everywhere — and so are messages. But in 2025, which channel delivers better business results: Bulk SMS or WhatsApp Marketing? This guide compares both platforms based on local usage trends, features, costs, and conversion power — to help you make the right move. 1. Audience Reach in Kenya Bulk SMS: […]