The Role of Graphic Design in Business Success In today’s visually driven world, graphic design is more than just decoration — it’s a strategic tool that drives brand recognition, customer engagement, and business growth. From logos and websites to social media content and packaging, design is what gives a business its visual identity and communicates […]
How to Build a Memorable Brand Identity in Kenya In today’s competitive digital market, your brand identity is more than just a logo—it’s the face, voice, and personality of your business. For companies in Kenya looking to stand out, building a memorable and consistent brand identity is essential for earning trust, customer loyalty, and long-term […]
In Kenya, mobile devices dominate internet usage. According to the Communications Authority of Kenya, over 65% of internet traffic comes from smartphones. For businesses, this statistic highlights a critical reality: if your website is not mobile-friendly, you’re losing a large share of potential customers. Responsive design solves this problem by ensuring a website automatically adapts […]
Many Kenyan businesses think branding is just about colors and a nice logo. It’s not. Branding is about how people feel, remember, and relate to your business. Done right, branding builds trust, raises your prices, and grows customer loyalty. 1. What Makes a Strong Kenyan Brand in 2025? ✅ It’s consistent (online, print, social, email) […]