In the past decade, social media has transformed from a simple communication tool into one of the most powerful marketing channels for businesses. For small and medium-sized enterprises (SMEs), social media marketing is not just an option — it’s a necessity for survival and growth in today’s digital-first world. Whether it’s Facebook, Instagram, LinkedIn, or […]
Is Email Dead in Kenya? Far From It. With the surge in TikTok, Instagram, and WhatsApp usage in Kenya, many businesses assume email marketing is outdated. They’re wrong. In fact, email marketing is more powerful today than ever — especially when combined with local strategies and automation. Here’s why smart Kenyan businesses still rely on […]
Why WhatsApp Is the #1 Marketing Channel in Kenya (2025) Over 90% of Kenyan smartphone users are active on WhatsApp. It’s where people chat, buy, trust, and respond — far more than email or traditional ads. ✅ It’s free. Direct. Personal. And when done right… very profitable. 1. WhatsApp Broadcasts Done Right ✅ Don’t spam. […]
Why Social Media Still Dominates in Kenya From side hustles in Gikomba to tech startups in Kilimani, social media is where Kenyan brands get seen, followed, and trusted. In 2025, it’s no longer about “just posting.” It’s about strategy, content format, and distribution discipline. Let’s break down what’s working now — and how to grow […]