Social Media Advertising (Paid Campaigns)
What Makes This Service Vital
Every shilling spent on ads should deliver results.
Nelium Systems runs ROI-focused ad campaigns on Meta (Facebook/Instagram), LinkedIn, and TikTok — using a blend of creative storytelling, laser targeting, and smart optimization. We don’t just boost posts — we craft funnels that convert. Ideal for launches, promos, lead gen, or eCommerce sales.
What We Offer
- – Platform-specific campaign setup (Facebook, Instagram, TikTok, LinkedIn)
- – Targeting and retargeting strategy
- – Budget allocation and A/B testing
- – Influencer onboarding, contracts, deliverables (if applicable)
- – Post-campaign reporting and performance insights
Why Choose Nelium Systems
- ✅ Full campaign funnel experience (ads, influencers, follow-up)
- ✅ Transparent metrics and performance dashboards
- ✅ Deep local market understanding with real cultural alignment
Execution Flow
- Brief – Define objective, audience, offer, platform
- Setup – Creative assets, targeting logic, copy, budget
- Launch – Monitor and tweak live
- Report – Insights and adjustments
Let’s Drive Measurable Social Media Growth
📞 Call us: +254 710 520 510
📩 Book a Campaign Session Today
Got a Project in Mind? Let’s Talk.
We specialize in helping businesses like yours turn ideas into digital success. Whether you're building something new or improving what already exists, our team is here to guide you every step of the way.
Phone: +254 710 520 510
Email: hello@neliumsystems.com
How paid social actually works in Kenya in 2026
Most Kenyan businesses running social media ads are doing it on autopilot — boost-button posts on Facebook, occasional Instagram ads with no proper conversion tracking, "we tried TikTok ads once and it didn't work." Then they wonder why their ad spend produces no measurable revenue lift.
Paid social in Kenya, run with discipline, is one of the most reliable acquisition channels available. CPMs are still 30–60% lower than US/Europe equivalents. Audiences are warm to brand-led commerce. Mobile-first creative is what most consumers see. Below is how we run paid social for Kenyan businesses serious about scaling.
Meta Ads — still the workhorse
Facebook + Instagram Ads remain the most cost-efficient way to reach broad Kenyan consumer audiences. Vertical short-form video (Reels) outperforms static creative by 2–4x in cost-per-result. We run Advantage+ shopping campaigns for ecommerce, broad audience targeting + creative-led optimization (Targeting is dead, creative is the algorithm), proper Conversions API setup for iOS-resilient measurement, and lead-gen campaigns connected directly to CRM.
TikTok Ads — Kenya's most under-priced ad inventory
TikTok CPMs in Kenya run 60–80% lower than Meta for comparable audiences. The catch: TikTok creative requirements are completely different — native, founder-led, lo-fi, audio-first, 15–30 seconds. Brands that try to repurpose Instagram content on TikTok consistently underperform. We script and produce native TikTok creative or coach client teams through it.
LinkedIn Ads — expensive but unmatched for B2B
For B2B services targeting C-suite, procurement, or senior decision-makers, LinkedIn is the only platform with reliable targeting. We use Sponsored Content, Conversation Ads, and Document Ads (the under-utilised format that often outperforms standard creative). Average B2B LinkedIn lead in Kenya costs KES 4,000–8,000 — high, but the conversion rate to enterprise contracts justifies it.
YouTube Ads — for the consideration phase
YouTube's 6-second bumper ads, 15-second skippable, and TrueView formats work brilliantly for awareness and remarketing. Often the cheapest CPMs of any video platform. Kenyan audiences spend significant time on YouTube — and YouTube is increasingly where brand-discovery happens for consumer products in the KES 5,000–50,000 price tier.
Creative-system, not creative-batch
One creative concept, run for 60 days, will burn out. We build creative systems — concept frameworks that can spawn 10–30 variants — then run an always-fresh-pipeline producing 4–8 new creatives every 14 days. The platforms reward velocity; we provide it.
How we structure paid social engagements
Audit and setup (weeks 1–2)
Account audit (existing accounts), conversion tracking rebuild, audience research, creative brief, platform selection, campaign architecture.
Testing phase (weeks 3–8)
Disciplined campaign launches, daily monitoring, weekly creative refreshes. The first 60 days are data collection — finding the winning audience-creative combinations.
Scale phase (months 3+)
Doubling down on winners, expanding to new audiences and platforms, creative-system improvements, monthly performance review.
Talk to us about paid social that produces leads
- Request a free paid social audit — we review your account and send a written report.
- WhatsApp or call: +254 758 870 937 or +254 710 520 510.
- Email: business@neliumsystems.com.
Frequently asked questions
Which social platform should I run ads on?
Depends on audience and offer. Meta (Facebook + Instagram) for broad consumer brands and lead-gen. TikTok for younger audiences (18–34) and consumer-product awareness. LinkedIn for B2B services and high-ticket B2B SaaS. YouTube for video-led storytelling and remarketing. X for tech and policy audiences. We typically test 2 platforms in parallel during the first 60 days.
What's the minimum budget?
Meta or TikTok consumer brand awareness: KES 30,000–50,000/month minimum to gather meaningful data. LinkedIn B2B (CPMs are 4–6x higher than Meta): KES 60,000–120,000/month. Below those floors you don't produce statistically significant results. Service fee on top of ad spend.
How fast do paid social ads produce results?
Meta lead-gen campaigns: 7–14 days for the algorithm to find the right audience. TikTok ads: 14–21 days for creative testing to find a winning angle. LinkedIn: 21–35 days as audiences are smaller and pixel learning takes longer. The first 30 days are calibration; consistent results land in months 2–3.
Do you produce the ad creative?
Yes, in two models. Either we produce all creative (briefing, scripting, video shooting where needed, design, copy), or we work with your creative team and provide direction + performance feedback. Most consumer-brand clients have us produce; most B2B clients work with us in collaboration mode.
How is your fee structured?
Flat monthly management fee, no markup on ad spend. Spend goes directly to Meta/TikTok/LinkedIn — we never touch it. Management fee scales with campaign complexity and creative production scope, typically KES 35,000–120,000/month for consumer campaigns, KES 60,000–250,000/month for complex B2B or multi-platform programs.