What is an SEO?
Search engine optimizers (SEOs) are people who optimize websites to help them show up higher on search engines and gain more “organic traffic.” In essence, an SEO is a highly specialized content strategist, and helps a business discover opportunities to answer questions people have about the industry via search engines.
Here are three types of SEO that an SEO strategist can focus on:
On-page SEO: This SEO focuses on the content that’s “on the page,” and how to optimize that content to help boost the website’s ranking for specific keywords.
Off-page SEO: This SEO focuses on the links that are directing to the website from elsewhere on the internet. The number of “backlinks,” and the publishers carrying those links, that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.
Technical SEO: This SEO focuses on a website’s architecture, examining the backend of that website to see how each webpage is “technically” set up. Google cares as much about the code of a website as it does its content, making this speciality quite important to a website’s search engine ranking.
Bear in mind that not every business can optimize their website for search the same way, and therefore not every SEO will have the same optimization process chimeramotors.com. It’s an SEO’s job to examine his or her industry, find out what’s important to their audience, and develop an SEO strategy that puts the right content in front of that audience.
With that in mind, here are nine steps you can take to make sure all of your SEO bases are covered in 2019. Then, at the bottom of this blog post, you can grab your free planning template to master on-page SEO.
- Make a list of topics.
- Make a list of long-tail keywords based on these topics.
- Build pages for each topic.
- Set up a blog.
- Blog every week to develop page authority.
- Create a link-building plan.
- Compress all media before putting it on your website.
- Stay current on SEO news & practices.
- Measure and track your content’s success.